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Today’s customers in a digital world have many options. Competitors are only a click away. So, developing customer loyalty is crucial now more than ever. Retention for e-commerce businesses isn’t just about repeat purchases. It’s about creating a relationship with a brand. This keeps customers hooked and returning for more, even when cheaper or quicker alternatives exist. A robust loyalty strategy Read More

Imagine entering a store where the lights are blinking, the shelves are in disarray, and no one is on the work floor. Would you be relatively confident to buy? Likely not. Take this same distress and extrapolate it into an internet context. In the digital realm, these are trust signals — the lights, neat shelves and friendly staff members Read More

Starting your online store can be an exciting opportunity—but one that needs to be built on substantial financial grounds. To hit the ground running, you need the proper capital. This is true whether you sell handmade, curated, or drop-shipped goods from wholesalers. There are fewer entry barriers to e-commerce than in traditional retail. Of course, you will still require Read More

In the new digital economy, consumers demand personalisation and uniqueness. They aren’t just buying products; they’re searching for products that “can be reflective of their identities.” This shift in how we purchase has created new opportunities for creative entrepreneurs. A popular example of this is Print-on-Demand (POD). POD is a good choice if you are an illustrator, graphic designer, Read More